The Cinnamon Kitchen Founder Priyasha Saluja Age, Cibil Score, Wiki Bio, Career, And Success Story

News: Priyasha Saluja, the visionary behind Cinnamon Kitchen, has risen to internet stardom thanks to her groundbreaking pitch. Overcoming the challenges of battling PCOS, Priyasha’s journey to success is truly inspirational. Her remarkable pitch on Shark Tank Season three captured the attention of the sharks, resulting in two offers. Ultimately, she chose to accept the proposition from Shark Aman Gupta, turning down the collaborative offer from Vineeta and Shark Anupam Mittal.

The Birth of Cinnamon Kitchen

Driven by her quest for healthy alternatives, Priyasha embarked on the journey to establish Cinnamon Kitchen, where her focus lies in crafting delicious and nutritious meals. With a meticulous approach, she dedicated herself to studying various food ingredients, honing her skills in both baking and cooking. Interestingly, the inception of Cinnamon Kitchen was not an immediate realization for Priyasha. Following her commerce studies at Delhi Public School, she pursued a Bachelor of Management Studies (BMS) at Keshav Mahavidyalaya. Excelling in both academics and extracurricular pursuits, she even completed a Bargaining and Negotiation program at the London School of Economics and Political Science (LSE).

Passion for Healthy Solutions

Hailing from Delhi, India, Priyasha Saluja is a vibrant and passionate young woman on a mission to discover healthy solutions for her health challenges. At the tender age of thirteen, she had to bid farewell to her favorite foods as she grappled with PCOS. Cooking and experimenting with new recipes had been her cherished childhood pastimes, but the onset of PCOS forced her to relinquish these pursuits to mitigate the symptoms. Despite facing economic hardships, Priyasha remained resolute in her determination to find alternative options for her beloved dishes.

A Background in Business

Coming from a business-oriented background, Priyasha has consistently focused on finance marketing throughout her career. She delved into finance, accounting, and financial modeling at the Bombay Stock Exchange and complemented her skills with a digital marketing course through upGrad. At the age of 28, born around 1996, Priyasha Saluja completed her education in 2016, boasting an impressive credit score of 838, as revealed on the show.

Commencing her career in the marketing division at Asian Paints, Priyasha further honed her skills through a 3-month internship at PwC. Subsequently, she ventured into the realm of social media as a professional at Dentsu Aegis Network. However, driven by her childhood passion, Priyasha took a bold step to open The Cinnamon Kitchen. Here, she engaged in experimenting with recipes, replacing unhealthy ingredients with more nutritious alternatives. These substitutions not only cater to individuals with type I or type II diabetes but also offer a flavorful experience without compromising on taste. The packaged goods and bakery items from Cinnamon Kitchen have garnered significant popularity.

Success and Expansion

Since September 2019, Priyasha has secured a Rs 50,000 investment, witnessing a substantial growth in sales from Rs. 1,40,000 in the initial year to an impressive Rs. 6 crore this year. Looking ahead to the financial years 2023 and 2024, the projected sales are expected to reach Rs. 1.3 crore.

During her appearance on Shark Tank, concerns were raised by Anupam and Vineeta regarding packaging and labeling. Responding to Shark Namita Thapar’s inquiry about scaling, Priyasha outlined her plans to introduce systems like Blinkit to new cities, including Bangalore and Mumbai. She also emphasized her strategic expansion through agreements signed with airports.

Inspiration for Others

In summary, Priyasha Saluja’s role as the founder of Cinnamon Kitchen is truly extraordinary. Overcoming personal health challenges, she has forged a thriving business by blending her love for cooking with a steadfast commitment to healthier alternatives. Her narrative stands as a beacon of inspiration for aspiring entrepreneurs and those seeking to create a positive impact on others’ lives through their ventures.

FAQs

Q: What led to the sharks’ interest in Priyasha Saluja’s pitch on Shark Tank?

A: The sharks on Shark Tank were drawn to Priyasha’s inventive pitch and the compelling story of her journey to success, resulting in two offers for her business, Cinnamon Kitchen.

Q: How has Cinnamon Kitchen’s growth unfolded since its establishment?

A: Cinnamon Kitchen has experienced a substantial surge in sales, escalating from Rs. 1,40,000 in its inaugural year to an impressive Rs. 6 crore this year. Projections for 2023 and 2024 anticipate sales of Rs 1.3 crore.

Q: What strategies does Priyasha Saluja have for scaling and expanding Cinnamon Kitchen?

A: Priyasha aims to implement systems like Blinkit in new cities like Bangalore and Mumbai. Additionally, she has forged agreements with airports as part of her strategic expansion plan.