Liqui Fruit Juice: South Africans Disgusted After “Object” Found In Container

News: This week generated considerable attention regarding the renowned fruit juice label, Liqui Fruit, following customer grievances about discovering “slimy substances” in their juice. Several customers even went to the extent of slicing open their juice cartons and capturing videos in an attempt to identify the unfamiliar object. To their astonishment, what seemed like a typical fruit juice mixture revealed itself as a damp mass floating atop the juice.

Influencer Controversy

In spite of the brand’s efforts to address the problem and attribute it to mold in specific batches of Liqui Fruit juice, customers remain dissatisfied with the brand’s decision to employ influencers for product promotion. The frustration persists, especially as one influencer, @MandzNotHot, released a 50-second video demonstrating ways to enjoy Liqui Fruit during the holiday season, intensifying the existing controversy.

Quality Control Measures

The company has responded by affirming the implementation of rigorous quality control measures throughout the production of Liqui Fruit products to guarantee customers receive the highest quality. They emphasized that their production facilities adhere to all pertinent laws and regulations governing food manufacturing, in addition to meeting international food safety standards. The juice undergoes various processes, including flash pasteurization, filtration, packing in aseptic conditions, and de-aeration, ensuring that all utilized materials achieve commercial sterility.

Cause of Mold Growth

In response to the mold growth issue, the company has deployed food scientists to investigate the root cause. According to their statement, compromised packages may have resulted from mishandling during transportation, leading to damage to the seal of Liqui Fruit Juice. This breach allows oxygen to infiltrate the preservative-free juice, fostering mold growth over time. The food scientists also suggested that warmer weather conditions could have exacerbated mold formation in compromised packaging. To prevent such issues, customers are advised to consume the product within five days of opening and store it in the refrigerator.

Liqui Fruit has faced customer criticism following the discovery of mold in certain batches of their juice. The brand reassures customers of stringent quality control measures and ongoing investigations into the mold growth issue. It is crucial for customers to adhere to the recommended guidelines for storing and consuming the juice to ensure its freshness and quality.

FAQs

Q: How can I prevent mold growth in my Liqui Fruit juice?

A: To prevent mold growth, make sure to consume the product within five days of opening and store it in the refrigerator.

Q: Are Liqui Fruit products safe to consume?

A: Liqui Fruit products are produced in compliance with all relevant laws and regulations regarding food manufacturing and international food safety standards. However, customers should follow the recommended guidelines for storing and consuming the juice to ensure its freshness and quality.

Q: Will Liqui Fruit address the influencer controversy?

A: Liqui Fruit has acknowledged the concerns raised by customers regarding influencers promoting their products and is reviewing their marketing strategies to address this issue.