Virat Kohli: A Brand Ambassador Extraordinaire

News: Virat Kohli, the distinguished cricketer, has emerged as a brand icon, representing a multitude of endorsements. Presently, he is affiliated with over 19 brands, highlighting his versatility and substantial influence in the realm of brand ambassadorship.

Collaboration with Essilor

In June 2023, Essilor, a prominent French eyewear brand, unveiled a two-year brand ambassadorship agreement with Virat Kohli. This collaboration was applauded by Narasimhan Narayanan, the Country Head of EssilorLuxottica South Asia, who emphasized Kohli’s resonance with the brand’s core values. Kohli’s embodiment of attributes such as quality and innovation renders him an ideal match for the ethos of Essilor.

Valvoline Partnership

Since October 2016, Virat Kohli has been a prominent endorser of Valvoline, a leading engine oil brand. His longstanding partnership with Valvoline has played a crucial role in bolstering the brand’s visibility and influence within the market.

Prominent Brands Associated with Virat Kohli

Virat Kohli’s impact as a brand ambassador transcends a singular industry. He represents and endorses renowned brands such as Puma, Myntra, and Blue Star, showcasing a wide range of influence from sportswear to e-commerce and beyond. His association with these diverse brands underlines his extensive reach and versatility as a brand ambassador.

Myntra Advertising Campaign

In 2018, Virat Kohli collaborated with Myntra to initiate the “Be Extraordinary Every Day” campaign, which was officially launched in 2022. This campaign celebrated the small yet noteworthy accomplishments of everyday individuals, echoing Kohli’s conviction in the transformative power of determination.

Duroflex Partnership

In 2023, Duroflex named Kohli as their brand ambassador, selecting him for his exceptional cricketing skills and widespread appeal. Duroflex’s objective is to position their mattresses as the ultimate choice for individuals seeking premium quality, harnessing Kohli’s influential presence to achieve this goal.

Income and Brand Ambassador Roles

Virat Kohli rakes in an estimated INR 200 crore annually solely through brand endorsements, a testament to his remarkable market appeal, and placing him among the world’s highest-earning brand ambassadors. Brands view his partnership as a priceless asset in expanding their reach to a broader audience.

Virat Kohli’s influence transcends the boundaries of the cricket field. He has risen as a force to be reckoned with in the realm of brand endorsements, spanning a diverse range from eyewear to engine oil. His widespread popularity and status as one of the highest-earning brand ambassadors globally serve as a testament to his immense allure and market worth.

FAQs:

1. Currently, how many brands does Virat Kohli endorse?

As of September 2023, Virat Kohli is endorsing more than 19 brands.

2. Which is the latest brand that Kohli has recently endorsed?

Kohli’s latest endorsement is with Essilor, with whom he signed a two-year deal in June 2023.

3.What is Virat Kohli’s income from brand endorsements?  

Virat Kohli reportedly earns around INR 200 crore per year from brand endorsements alone.

4. Is Virat Kohli among the highest-earning global brand ambassadors?

Yes, Virat Kohli is considered one of the highest-paid brand ambassadors in the world.